Pollinator Pathway

Client: Sarah Bergmann / The Pollinator Pathway, Seattle, USA

We designed the graphic identity – including a sign system for insects – and the website for this urban regeneration project. The Pollinator Pathway is a city-funded initiative to get homeowners along a mile-long stretch of Seattle’s Columbia Street to transform their planting strips into a chain of pollinator-friendly gardens. Our work with Pathway inventor Sarah Bergmann has evolved into collaborations on various events and installations, including the Portal to the Pollinator Pathway, featured at Seattle's Olympic Sculpture Park.

Design team: Kristine Matthews, art director; Cassie Klingler, Minnie Bredouw, Kinsey Gross, designers and photographers; Sarah Bergmann, additional photography.

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