Expect the Unexpected
Client: Burke Museum, Seattle, USA
A campaign to promote the Burke Museum to University of Washington students. The Burke, housed on campus, boasts an enormous collection of historical artifacts as well as researchers that specialize in everything from butterflies to Native American basketry. Yet the Museum often falls under the radar of new students. We featured the quirkiness of the collection with unique mash-ups and the strapline ‘Expect the Unexpected’. To save on costs and materials, the defunct structures used for Open to Question were re-purposed to spearhead the campaign, which was subsequently expanded onto t-shirts and other promotional material.
Design team: Kristine Matthews, art director; Jessica Katona, designer
Photos: James Davidson