We step back and think before we dive in, to find a different way to communicate our clients’ needs.
The client asked for a poster to encourage people to stop shopping – and consider their consuming habits – for the UK’s first International No Shop Day (known as ‘Buy Nothing Day’ in the U.S.). Instead we fought fire with fire, using the language of shopping – sale signs, shopping bags, a ‘shop’ stripped of goods – to form a No Shop brand and turn consumerism on its head. No Shop was reported over twenty networks and newspapers and has since appeared in many books, magazines and exhibitions.
Designed at thomas.matthews, the London studio founded by Kristine Matthews & Sophie Thomas.
Photos: David Spero