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Jacob Lawrence Gallery

Client: School of Art + Art History + Design, University of Washington, Seattle, Washington Design Team: Kristine Matthews, art director; Kaito Gengo, designer Photos: Hart Boyd, Melissa Leith

The Jacob Lawrence Gallery welcomed acclaimed curator Scott Lawrimore as its new Director in the summer of 2014. Along with a major physical overhaul, the space was long overdue for a fresh brand. Kristine worked with UW Design senior Kaito Gengo to develop a new logo, typeface, and naming convention (embracing long-loved nickname “The Jake”). Posters advertised the first exhibitions to launch the refreshed gallery: first Industry, then Idleness.
See what’s up in The Jake here.