Jacob Lawrence Gallery

Client: School of Art + Art History + Design, University of Washington, Seattle, Washington Design Team: Principal: Kristine Matthews / Designer: Kaito Gengo Photos: Hart Boyd, Melissa Leith

When the Jacob Lawrence Gallery was given a major physical overhaul, UW’s School of Art + Art History + Design realized that the gallery was also long overdue for a rebrand. Kristine Matthews worked with Design senior Kaito Gengo to develop a new logo, typeface, and naming convention, embracing the long-loved nickname “The Jake”. Posters advertised the first exhibitions to launch the refreshed gallery: first Industry, then Idleness. See what’s up in The Jake here.