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Louisiana Children’s Museum Branding

Client:
Louisiana Children’s Museum, New Orleans, Louisiana
Design Team:
Principal: Kristine Matthews
Project Lead, Phase 1: Cassie Klingler
Project Lead, Phase 2: Nicole Fischetti
Project Manager, Phase 1: Jami Halse
Project Manager, Phase 2: Amy McHorse
Photos:
Sara Essex Bradley, Nicole Fischetti

After 30 years in their original home in the Warehouse District of New Orleans, the Louisiana Children’s Museum expanded to a new indoor/outdoor site in City Park. We were originally brought on to create signage, wayfinding and donor recognition, but this expanded to include a rebrand as the project took shape. We learned from the Museum team how important it is for a child’s development to not just provide them with creative opportunities to draw, paint and create, but also to display and celebrate that work. So it made perfect sense to incorporate children’s drawings—created at Museum workshops—throughout the brand, from the logo to print materials to building displays. Each drawing is credited to the budding artist. To see more of the wayfinding and signage, see here.

 

Communication Arts 2020 Design Annual, Award of Excellence

Core77 Design Awards 2020, Visual Communication Notable Award

SEGD Global Design Awards 2020, Placemaking and Identity Honor Award