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Market to MOHAI

Client: Market to MOHAI, Seattle, Washington Design Team: Ian Campbell, Kristine Matthews, Cassie Klingler, designers; collaboration with Berger Partnership Photos: Ian Campbell, William Wright

Stretching from Pike Place Market to the Museum of History & Industry (MOHAI) in South Lake Union, Market to MOHAI is an urban pedestrian trail connecting Seattle’s Waterfront, Belltown, Denny Triangle, and South Lake Union neighborhoods. The trail encourages Seattlelites to slow down, look around and enjoy a stroll through their city. To mark the trail, we developed a visual brand, then designed interpretive panels for light posts which provide intriguing nuggets about the surrounding neighborhood. Quotes underfoot reflect on life in the city, and on the pleasures of walking. (Our personal favorite, from Oscar Wilde: “I enjoy long walks, especially when they are taken by people that annoy me.”)  Prototypes were tested successfully on several blocks of the Trail in 2018, with a planned full roll-out to come in 2019. Visit www.markettomohai.org.