Client: Sarah Bergmann / The Pollinator Pathway, Seattle, WashingtonDesign Team: Principal: Kristine Matthews Designers: Cassie Klingler, Minnie BredouwPhotos: Minnie Bredouw, Sarah Bergmann
We designed the graphic identity—including a sign system for insects—and the original website for this urban regeneration project. The Pollinator Pathway was an initiative to encourage homeowners along a mile-long stretch of Seattle’s Columbia Street to transform their planting strips into a chain of pollinator-friendly gardens. Our work with Pathway inventor Sarah Bergmann evolved into collaborations on various events and installations, including the Portal to the Pollinator Pathway, featured at Seattle’s Olympic Sculpture Park in 2012 and an exhibition at Seattle Art Museum. In 2012 the Pathway project earned Bergmann The Stranger newspaper’s Genius Award, and the Seattle Art Museum’s prestigious Betty Bowan award.