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Pollinator Pathway

Client: Sarah Bergmann / The Pollinator Pathway, Seattle, Washington Design Team: Kristine Matthews, lead designer; Cassie Klingler, senior designer; Minnie Bredouw, designers Photos: Minnie Bredouw, Sarah Bergmann

We designed the graphic identity—including a sign system for insects—and the website for this urban regeneration project. The Pollinator Pathway is an initiative to encourage homeowners along a mile-long stretch of Seattle’s Columbia Street to transform their planting strips into a chain of pollinator-friendly gardens. Our work with Pathway inventor Sarah Bergmann has evolved into collaborations on various events and installations, including the Portal to the Pollinator Pathway, featured at Seattle’s Olympic Sculpture Park in 2012 and an exhibition at Seattle Art Museum. In 2012 the Pathway project earned Bergmann The Stranger newspaper’s Genius Award, and the Seattle Art Museum’s prestigious Betty Bowan award.