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Seattle Center Armory

Client: Seattle Center, Seattle, Washington Design Team: Kristine Matthews, lead designer; Cassie Klingler, senior designer; Graham Baba Architects, 3-d designers Photos: Sam Cook, Studio Matthews

What started as a facelift to a mixed-use civic building unfolded into a complete re-brand and comprehensive wayfinding system. We collaborated with Graham Baba Architects to devise simple, inexpensive and flexible structures that could be fabricated by the Seattle Center in-house team for the Seattle Center Armory. As the building has conservation status, nothing could be fixed to the façade. Thus, the freestanding “O” acts as an entrance sign, and has now evolved into a visual icon of Seattle Center, as well as a popular photo venue. (The “O” is a nod to the circles that form the Seattle Center’s logo.) With these improvements, along with an influx of great local food venues, the Armory once again has taken pride of place as the “Center of Seattle Center.”