Client: Tacoma Art Museum, Tacoma, WashingtonDesign Team: Kristine Matthews, lead designer; Cassie Klingler, Frances Nelson, Beth Grim, designersPhotos: William White, Max Cleary + Katy Lester
Tacoma Art Museum almost doubled their exhibition space with an expansive new wing of Western Art, and commissioned Studio Matthews to create new signage and wayfinding inside and out. Our material palette references both the original building – Antoine Predock’s modernist silver box – and the new wing by Olson Kundig Architects, clad in deep brown Richlite, an industrial material fabricated locally. As our signage and wayfinding concepts came together, we were also awarded the opportunity to re-brand the Museum. The iconic “TAM red” remains, and surfaces as a pop of color throughout the sign scheme. See more on our re-brand of Tacoma Art Museum here.
“Studio Matthews brought an elegant and experienced eye to the communications and signage project. We greatly appreciated their creativity as well as personal engagement with the project. Their sensitivity to cost and future maintenance were an added bonus.” — Stephanie Stebich, Director
Winner, Professional Notable Award, 2015 Core77 Design Awards